Privacy Policy

1. Who we are

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Safety Furst for Dogs is responsible for the personal information collected through our business and website.

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Website: https://safetyfurstfordogs.com
Email: safetyfurstfordogs@hotmail.com

 

For privacy questions or requests, please email us.

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2. Information we collect

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Depending on how you interact with us, we may collect:

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• Your name, email address and telephone number.

• Your billing and delivery addresses.

• Information about purchases, payments, deliveries, returns and refunds.

• Messages and enquiries you send us.

• Your marketing and cookie preferences.

• Reviews, photographs or other content you choose to share.

• Technical information, including your IP address, browser, device and website activity.

 

We collect information directly from you through checkout, contact forms, email and other interactions. Our website platform and payment services also provide information needed to manage orders and operate the website.

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Payment details are processed through the payment provider selected at checkout. The provider handles this information according to its own privacy policy.

 

3. How we use your information

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We only use personal information where we have an appropriate legal basis.

 

Orders and customer service

 

We use your details to process purchases, arrange delivery, provide order updates and handle returns or refunds.

 

Our legal basis is performing our contract with you, including taking steps you request before a purchase.

Enquiries

 

We use information you provide to answer questions and offer support.

 

Our legal basis is our legitimate interest in responding to enquiries and helping customers. Where an enquiry relates to an order, we may also rely on performing our contract with you.

 

Business records

 

We use relevant information to meet tax, accounting and other legal requirements.

 

Our legal basis is compliance with legal obligations.

 

Security and fraud prevention

 

We use relevant order and technical information to protect our website, investigate suspicious activity and prevent fraud.

 

Our legal basis is our legitimate interest in keeping our business and customers secure.

 

Marketing

Where you subscribe to marketing, we use your contact details to send product news, updates and offers.

Our legal basis is your consent. You can withdraw this at any time.

Website operation and improvement

We use technical information to maintain our website and understand how it works. Our legal basis is our legitimate interest in providing a reliable website, or consent where required for the technology involved.

You can choose not to provide personal information. However, we cannot fulfil an order without the details needed to process payment and delivery.

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4. Sharing your information

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Where necessary, we share relevant information with:

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• Wix, which provides our website and online shop platform.

• Payment providers, to process payments and refunds.

• Delivery companies, to deliver purchases.

• Communication service providers, to manage enquiries and send emails.

• Professional advisers, where needed for accounting or legal matters.

• Authorities, where disclosure is required by law.

• Other parties where reasonably necessary to establish, exercise or defend legal claims.

 

We limit the information shared to what is needed for the purpose.

 

Service providers may act on our instructions or, for some activities, be independently responsible for how they use your information.

 

You can contact us for more information about the providers involved in handling your data.

 

5. Cookies and similar technologies

 

Our website uses cookies and similar technologies to support its operation.

Essential cookies may support security, remember your preferences and enable functions such as your shopping basket and checkout.

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Other technologies may support website measurement or additional features. Where consent is required, we ask for it before using them.

 

You can manage your choices through the website’s cookie controls, where available, and through your browser settings. Blocking essential cookies may affect how the website works.

 

Information about Wix’s privacy practices is available at:

 

https://www.wix.com/about/privacy

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6. Marketing preferences

 

If you subscribe, we may email you about our products, news and offers.

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You can unsubscribe using the link in a marketing email or by contacting:

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safetyfurstfordogs@hotmail.com

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We may retain a minimal record of your opt-out so we can respect your choice.

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Essential order and customer-service messages are separate from marketing.

 

7. How long we keep information

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We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

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We decide retention periods by considering:

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• Whether information is needed to complete an order or provide support.

• Relevant tax, accounting and other legal requirements.

• Whether a return, complaint or dispute remains unresolved.

• Applicable time limits for legal claims.

• Whether you remain subscribed to marketing.

• The purpose and settings of website technologies.

 

When information is no longer needed, we delete it or anonymise it, subject to necessary backup and recordkeeping processes.

 

8. Protecting your information

 

We take reasonable technical and organisational steps to protect personal information against loss, misuse and unauthorised access.

 

Access is limited to people and providers who need the information for their work.

 

No online system or transmission can be guaranteed completely secure.

 

9. International processing

 

Providers such as Wix and payment services may process information in countries outside the UK.

 

Where UK data protection law requires safeguards for a transfer, these must be provided through an appropriate mechanism, such as UK adequacy regulations or approved contractual safeguards.

 

Please email us if you would like information about the safeguards relevant to your personal information.

 

10. Your privacy rights

 

Depending on the circumstances, you may have the right to:

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• Access your personal information.

• Correct inaccurate or incomplete information.

• Request deletion of your information.

• Restrict how information is used.

• Object to processing based on legitimate interests.

• Object to direct marketing at any time.

• Receive or transfer certain information in a portable format.

• Withdraw consent where processing relies on it.

 

Some rights are subject to legal conditions or exceptions. Withdrawing consent does not affect processing carried out lawfully before withdrawal.

 

To make a request, email:

 

safetyfurstfordogs@hotmail.com

 

We may need to verify your identity. We will respond within the timescales required by applicable law.

 

11. Tracking tags and compatible apps

 

Our harnesses include a pocket designed to hold a compatible tracking tag.

 

Using a tracking tag or app may involve separate processing of account, device and location information by its provider. Please read the privacy policy of the tag and app you choose to use.

 

This website policy does not replace those providers’ policies.

 

If you send us screenshots or other information when asking for help with a tag, we will use that information to respond to your enquiry. Please avoid sending passwords or unnecessary location information.

 

12. Children’s privacy

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Our website and shop are intended for adult customers. We do not knowingly seek personal information from children.

If you believe a child has provided information to us, please contact us so we can review it and take appropriate action.

 

13. External links

 

Our website may contain links to charities and other external websites.

 

When you follow a link, the other organisation’s privacy policy applies to information you provide to it.

 

14. Complaints

 

If you have concerns about how we handle your personal information, please contact:

 

safetyfurstfordogs@hotmail.com

 

You also have the right to complain to the UK Information Commissioner’s Office:

 

https://ico.org.uk/make-a-complaint/

 

You do not have to contact us before raising a complaint with the ICO.

 

15. Policy updates

 

We may update this policy to reflect changes to our website, services or legal requirements.

 

The latest version will appear on this page with its updated date. Where required, we will notify you of significant changes.

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Last updated: 10 October 2026