Protecting paws on every adventure.
Our Story
began with Luna....
One day, Luna bolted while we were out on a walk. I didn’t know which way to run or where to look. After hours of searching, I thankfully found her — but the fear of losing her again stayed with me.
I wanted to help other owners avoid that feeling. So I spent over 12 months developing the Track Furst Adventure Harness, thinking about dogs big and small, young and old.
Every detail was considered, from the soft, breathable mesh to the discreet tracking-tag pocket. Hidden inside the back of the harness, the rainproof pocket protects a small tag and is positioned to avoid rubbing against your dog.
It holds your own Apple AirTag or the free tracking tag included with every harness.
Luna inspired it all. My hope is to give other owners a little extra peace of mind.
With love,
Kim & Luna 🐾
Our Mission
Our mission is to create thoughtfully designed harnesses that support everyday comfort and give dog owners a little extra peace of mind.
We know how much dogs mean to their families. They’re part of our routines, our happiest memories and the little moments that make a day better. When they go missing, everything else suddenly feels unimportant.
That feeling is why Safety Furst exists.
We want to make it easier for owners to keep a compatible tracking tag with their dog, through a discreet pocket built into a harness they can wear on everyday adventures.
From the materials to the pocket’s placement, our aim is to consider both the dog wearing the harness and the person holding the lead.
Luna inspired our first design. Helping other dogs and their owners is what keeps us moving forward.
Our Vision
Our vision is for more dogs to find their way home, and for more owners to enjoy their time together with confidence.
We want Safety Furst to grow with care, listening to the people who use our harnesses and learning from the needs of their dogs. Every dog is different, and those differences should help shape what we create.
As we grow, we want to keep thoughtful design, comfort and compassion at the centre of everything we do.
We also hope to encourage a community that looks out for dogs — sharing missing-dog appeals, supporting local rescues and helping where we can.
Because the hope behind Safety Furst is simple: more walks together, more happy memories and more dogs home where they belong.
Help Reunite Lost Dogs With Their Families
When Luna went missing, I experienced the fear of not knowing where she was or whether she was safe. After hours of searching, we were reunited — but not every family gets that happy ending.
Some are still searching. Other dogs need shelter, care and a loving home.
If you’re able to, please consider donating directly to a local dog rescue or an organisation that supports dogs and their families. Choose a cause close to your heart, whether that’s helping with lost-dog searches or supporting dogs waiting for a new home.
You don’t have to give money to show you care. Sharing a missing-dog appeal, volunteering your time or checking what supplies your local rescue needs can be another way to help.
Luna’s story inspired Safety Furst. We hope it also inspires a little kindness towards other dogs who need it.